questions to ask before you sell your business
While the global pandemic has hurt the economy and disrupted many business economic, it has also generated a new group of buyers: ex-business managers and executives seeking to replace their income or wanting to invest or in new ventures.

“Some jobs are not coming back, so buying a business can be a great alternative.”

While some business owners are busy working on their profitability and adjusting their business models to ensure they have a business that will be easy to sell. Other businesses have experienced little change and in some cases thrived. Buyer interest is high for quality listings, so now is a great time to sell a business.

Selling a business requires just as much thought as buying a business. Is selling the right decision? When is the right time? Will anyone buy it? There’s a lot to consider and none of it should be considered lightly. Here are some things to think about before you pack up your office and hand over your keys.

1. Why am I selling my business?

This is one of the first questions a potential buyer will ask and your answer will weigh heavily in their decision making process.

Some of the easily explained reasons people sell their businesses include changing personal circumstances, retirement, illness and changing priorities. Other less attractive reasons include internal disputes, boredom, overwork and poor profitability. Although these issues can all be rectified with the right investment, they can make your business harder to sell.

Prepare your business for sale by settling as many outstanding issues as possible. This could mean reorganising or reinvigorating your staff, or improving sales or some of your business processes.

2. Is this the right time to sell?

Many people try to sell their business when it is on the decline, but this is precisely when not to sell. The best time is when you are at the top your game. This will get you the best price.

However, profits aren’t everything – an astute buyer can see past profits (or lack thereof) and see potential. What is important is a well-organised and systemised business. Ideally, a year or two of preparation is recommended but often this just isn’t possible.

Any preparation you can do to prepare your business for sale will enhance its prospects. This includes improving your financial records, business structure, systems and customer base. This will give the new owner something solid to work with, and make your business and its bottom line more attractive.

3. Do I have a business exit strategy?

Are you looking for an outright sale, a progressive buyout or a merger? Have you considered whether you will be prepared to stay on for a fixed period of time to assist the new owner?

Without an exit strategy you leave yourself open to a lengthy and frustrating handover and potentially risk losing the sale. Read more about business exit strategies here.

4. What will I do after the sale?

It’s important to put some thought into your future plans before your future arrives. All going well, after the sale you will have a healthy bank account and more time on your hands. If you already have a plan in place, you won’t be tempted to make rash decisions.

If you don’t have a plan when your business sells, take some time before you dip into the profits. You could have many options open to you: pursue a hobby or interest you’re passionate about, invest in another business, pay off debt or save for retirement. Think about your financial goals and speak to a financial professional to get advice on how to reach them.

5. What is my business worth?

When it comes down to it, your business is worth whatever someone is willing to pay for it. But having an understanding of the value of your business in financial terms will give you confidence to ask for a fair price.

There are many different ways to value a business. Asset valuations divide a business into three parts and put a value on each: tangible assets (buildings, equipment and vehicles), stock (supplies) and intangible assets (contracts and customers).

Other valuation methods include cost of entry comparison (what it would cost to start a new business and get it to the same level) and price-earning ratio (focuses on the potential for future earnings). Find out more at Valuing a Business for sale and consult a professional to decide which method is best for your business.


Selling a business is a huge milestone. Careful planning and preparation will ensure you get a good price, a smooth transition and an exciting new start.

Download our 52 point checklist on how to Sell a Business for more

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