Growing your Business Articles

Growing your business is important for the survival and economic well-being of your business. One way of growing your business is to get new customers. However, the customers you already have can be a better and more cost-effective option for increasing your sales, as they are already buying from you. Another worthy option is to acquire more business through business acquisition where you buy a business or competitor.


  • better business budgets

    Six steps to a better business budget

    How to have a better business budget For first-time business owners and even old hands, managing cash flow is one of the most challenging aspects of running a business. But cash flow is really just a by-product of budgeti...

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  • Using trust to help you compete in business

    Using trust to help you compete in business

    Trust – it’s how small business can compete with big business, and win Let’s face it – it’s not an even playing field. Big businesses compete with small businesses every day in the same market for the...

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  • Tips for small business owners going it alone

    Tips for small business owners going it alone

    Flying solo? Here are some great tips to help small business owners go it alone A staggering 69 percent of all New Zealand businesses have zero employees. That’s 338,745 business owners going it alone – and worki...

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  • How to avoid small business burnout

    How to avoid small business burnout

    Do you think of your business as your baby? Does it occupy all your thoughts? Do you lose sleep over it? Do you find it hard to get away? If you are worried and run down, your business will suffer. We all need time away ...

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  • What business you are in

    Do you know what business you are in?

    Remember Kodak? At its peak, Kodak captured 90 percent of the US film market and was one of the world’s most valuable brands. So what happened? It wasn’t because it failed to keep up with the digital age; Kodak ...

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  • being present to plan the future

    Being present to plan the future

    In business we talk a lot about growth. If your business is growing then you’re doing well, right? Well it’s true that growth is a sign of business success, but is that the measure of all your goals – per...

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  • Support New Zealand by buying locally

    Support New Zealand by buying locally

    COVID-19 is currently having a significant impact on the New Zealand economy and on small business.  While the government has put measures in place to help businesses, we can also make a difference. Now and going forwa...

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  • Business growth through business aquisition

    Growing your business through business acquisition

    If you are looking to up-size your business, sometimes it pays to look outside of the square. One of the most effective and immediate ways to up-size your business is to buy your competitor (ie. business acquisition). This ...

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  • How to market your business for free

    How to market your business for free

    Advertising can be expensive, especially if you are just starting out or you’re a small business. But the good news is you don’t need a slot on primetime television or full page glossy to promote your business. All y...

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  • How to future proof your business

    How to future proof your business

    Sticking to the status quo is a surefire way to drive your business into the ground. If what you are doing now is working well, it’s a pretty fair assumption that if everything stays the same then you will keep doing...

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  • 7 Strategies for Uncertain Times in Business

    7 strategies for uncertain times in business

    With the arrival of COVID-19 in New Zealand, we are experiencing challenging times in all spheres. With swings in global and local economies, changing business models and complex geo-political influences, businesses are inc...

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  • Why organistional culture is important

    Why organistional culture is important

    Organisational culture – more than just a business buzzword Every organisation has a culture. It’s the system of shared assumptions, values and beliefs that influence how people behave in an organisation. ...

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  • Business exit strategy

    Developing a business exit strategy

    If you've glanced at the title and thought 'no, doesn't apply to me because I've only just started my business' - think again. So important are business exit strategies that many professional advisers believe they should b...

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  • Why KPIs are important for your business

    Why KPIs are important for your business

    Most small businesses have a business plan and a set of strategic goals. However, defining your goals and checking in once a year when you update your business plan, won’t actually help you achieve them. To achieve you...

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  • Discipline and execution for business success

    Discipline and execution for business success

    When running a business, discipline and execution are crucial to your success – and one definitely comes before the other. In order to execute your strategy and achieve your goals, you must be disciplined. Discipline...

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  • Building business momentum

    Building business momentum

    Business momentum – build a wave and ride it! It’s a great feeling when business is good. Maybe you’ve had a small win, and that leads to another win, and before you know it you’re riding a wave that ...

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  • How to boost your New Year retail sales

    How to boost your New Year retail sales

    Boosting sales after the Christmas rush Year on year, Christmas sales around the world steadily grow. We are spending more than ever and there are no signs of slowing down. Christmas in retail is a rush - it’s fast-...

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  • Pimp my business for selling

    Pimp my business for selling

    Enduring a challenging phase? There's a good chance that you may be feeling a bit flat and equally this could be impacting on your business. If you are finding that you are now grinding along then it is time to re-...

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  • strengthen your business

    5 tips to strengthen your business

    To stay ahead or in tough times it pays to be prudent, focused and active. Here are some tips that will help you strengthen your business and have a better more valuable business: For a stronger business... 1. Work with y...

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  • Writing a business plan

    Writing a business plan and some tips to help

    Business plans – the good, the bad, and the ugly A good business plan provides a step-by-step guide for the way you want your business to operate over the coming year or more and it should direct every decision you ...

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  • Why have a business plan

    Why have a Business Plan?

    The dreaded business plan ... do you even need one? “By failing to prepare, you are preparing to fail.” No doubt you’ve heard it before, but two centuries later, Benjamin Franklin is still right and the...

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  • Managing a seasonal business

    Managing the highs and lows of a seasonal business

    In a perfect world, customer demand would be evenly spaced throughout the year – planning would easy, cashflow would be predictable and resourcing wouldn't be a problem. But we all know there is no such thing as a per...

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  • planning for business success

    Business plans - planning for business success

    ... a DIY kit for developing your own business plan. Over 90% of New Zealander's are involved in small to medium businesses. They're the backbone to our economy. As a nation we are rich with ideas and posses a pioneering s...

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  • Business survival through adaption

    Business survival through adaption

    Evolve or dissolve – businesses need to adapt to survive, grow and one day be sold. Struggling businesses are hard to sell unless there is a strong upside. So take time to change and adapt your business model so you ha...

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  • How to prioritise your social media efforts

    How to prioritise your social media efforts

    How to prioritise social media The evolution of social media has been swift. It’s gone from ‘something to experiment with’ to ‘the bare minimum’ in any good marketing strategy, all in the spa...

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  • Small business lessons from David and Goliath

    Small business lessons from David and Goliath

    If you don’t know the story, here’s a recap: David was a shepherd boy in Israel who offered to fight the giant Goliath when everyone else was afraid. He fired a stone at Goliath with his slingshot and hit him ...

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  • Why competition is good for business

    Why competition is good for business

    Five reasons why competition is good for your business It may not always feel like it, but competition is actually good for business. Remember that kid at school who was always a few strides ahead in the cross country or ...

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  • The business five step fresh start

    The five-step fresh start

    Get ready for the five-step fresh start Feeling a little lacklustre as the New Year rolls in? Maybe it’s time to take stock, think about the future and make a plan. It’s never too late to make a change. Here&rsq...

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  • How to grow a tourism business

    How to grow a tourism business

    Clean, green New Zealand  …the land of the long white cloud …100% pure NZ. Our reputation is strong around the globe and it brings 3.7 million visitors to our shores every year. That’s a lot of p...

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  • Managing change for small businesses

    Managing change for small businesses

    The importance of managing change for small businesses Don’t be afraid of change, they say. But the reality is, change is scary and it affects people in different ways. It also affects businesses. Change in the small...

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  • The one page business plan

    The one page business plan

    "Business planning helps you clarify your vision and keep track of the right and most important things" Your plan is a road map to where you want to go, and identifies the key milestones you need to achieve in order to mee...

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  • 5 reasons businesses fail

    5 common reasons why businesses can fail

    Lessons to learn from business failure No one likes to fail. In business, there’s money, pride and even livelihoods on the line. However, as we tell our kids when they fail their tests or lose their sports games, the...

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  • Surviving the holiday season

    How to survive the holiday season and still come out on top

    Surviving the holidays while owning a small business When the countdown to Christmas is on, most small business owners are more preoccupied about staffing, inventory and cash flow than their own Christmas shopping and holi...

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  • The power of a great testimonial

    The power of a great testimonial

    No one wants to hear someone harp on about how great their own product or service is – it’s perceived as being either boastful or disingenuous. However, if a genuine customer recommends a business, that’s ...

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  • Get focused to increase the value of your business

    Get focused to increase the value of your business

    Reflect, recharge and refocus to increase the value of your business Taking time to reflect, recharge and refocus isn’t just good for your soul. It’s good for your business too.   The holiday season...

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  • How to grow a business

    How to grow your new business

    The success of your new business depends on your ability to keep it profitable. Stay in the black and your business will survive, but grow your business and it will thrive. However, growing your business is not always easy...

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  • Why innovation is important for small business

    Why innovation is important for business

    Small businesses and why innovation is important Small business owners have to be multitaskers. There’s an awful lot of skills they need in their toolbox – budgeting, customer service, staff management, busines...

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  • 5 steps to a better business

    5 steps to a better business

    Too many businesses fall over because the owner has not established efficient business systems. The results are all too familiar: tax obligations are not met, debtors go uninvoiced or uncollected, there is one cash flow cri...

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