Graeme Brenssell

Graeme Brenssell became a business broker after being a LINK client himself.

Bringing more than 30 years of commercial and financial experience, including as a CFO, to every business he now helps sell.

Experience at a glance
• Christchurch-based LINK business broker with more than 30 years of commercial experience
• Former LINK client himself, having stood where many of his vendors stand today
• Background in accounting and corporate leadership, including as a Chief Financial Officer
• Sells businesses of all values, with experience up to $3.4 million
• 2022 REINZ Business Broker Rising Star of the Year – Finalist

How Graeme can help
• Applying a CFO’s eye to preparing and valuing a business for sale
• Handling sales of any value, from straightforward transactions to more complex situations
• Guiding vendors through the legal and due diligence side of a sale
• Finding suitable buyers and managing the process through to a smooth conclusion
• Negotiation and settlement support, drawing on decades of commercial experience
• Bringing a former vendor’s own perspective to every transaction

Industry and business type experience
• Professional: Medical
• Retail general: Food & Beverage, Clothing & Accessories
• Services: Machinery, Garden & Household
• Import, export & wholesale: Import, Export, Wholesale
• Automotive: Mechanical Repair, Service Station
• Industrial manufacturing: Manufacturing & Engineering, Building & Construction

Experience and approach
Graeme’s own background as a LINK client shapes how he works today. Before becoming a broker, he built a career spanning accounting and corporate leadership – starting out at a Christchurch CA firm before progressing into senior roles in New Zealand and overseas, ultimately becoming a Chief Financial Officer.

That financial grounding, combined with firsthand experience of what it’s like to sit on the other side of a sale, gives Graeme a genuine understanding of what vendors are going through. He guides clients through the practical realities of a sale, from buyer engagement through to the legal process, aiming to make what can be a stressful decision as smooth as possible.

Transaction experience
Graeme’s transaction experience includes deals up to $3.4 million, with no business too small or too straightforward to receive the same level of care. Whatever the value, he applies the same rigorous, detail-oriented approach, informed by his financial background, to every transaction he takes on.

Buyer pool and network
With more than three decades of commercial experience across New Zealand and overseas, Graeme brings a wide network of contacts and a genuine understanding of what makes a business attractive to a serious buyer. That combination of financial insight and real-world commercial experience helps him find the right buyer for each business he brings to market.

Recognition and achievements
• 2022 REINZ Business Broker Rising Star of the Year – Finalist

Testimonials
“Graeme Brenssell from LINK Business was absolutely fantastic with all the help and advise that he gave us during the sale of my business. From guiding me through the marketing process, to finding suitable buyers, to helping with the legal process and concluding the deal, Graeme was there ensuring the process went smoothly. Nothing was too much trouble. I would highly recommend Graeme to anyone thinking of selling their business.”
– Gleniti Old

About Graeme
Graeme is married to Roz and has two adult children. Outside of work, he enjoys cycling, rugby, travelling and reading, along with the occasional round of golf – preferably one where no balls go missing.