FAQ's - Advertise a business for sale guide
8 FAQ's when advertising your NZ Business for Sale
How do I know it works? – nzbizbuysell.co has been operating over 5 years, and is well versed in the marketing of New Zealand businesses for sale online. With thousands of visitors every month it is extensively marketed to ensure it is the busiest, business for sale site in New Zealand – read what some of our customers say. Check out our testimonials - for this very reason we are happy to offer our response guarantee! Our business is about getting you results.
I’ve already got some good leads, and want to see how the paper ads go first? There are a lot of lookers when it comes to businesses - it is thought that only around 10% will ever complete the deal. Don’t limit your prospects to an interested few. It’s important that you tease out the best from the TOTAL buyer pool, and continue advertising until the business has SOLD and gone UNCONDITIONAL – keeping the interest alive and pressure on ensures you get the best deal.
But I think I have a buyer? Too often business sales fall-over and both time and interest are lost. This places the seller in a difficult position of having to re-marketing the business - that for some reason the buyer didn’t go through with. This can be costly through the loss of market interest and value, making it more difficult to find another buyer. Experienced professionals will continue the marketing and look to get a back-up offer… just in case, because they know it’s NOT SOLD until the money is in the bank.
Why two months! It will be sold by then. Can I advertise for one month? The average time to sell a New Zealand business is 5 – 6 months. Through popular demand we extended our advertising period to 2 months, this allows for finalising the sale process before going unconditional. This period seems to work best, we also like being phoned and asked to "take it off" as we have now sold our business.
We haven’t considered advertising on the internet? – How would you profile your buyer? If they are likely to be male 30 – 55 years of age, with money to buy a business… then they also fit the demographics of New Zealand’s biggest internet user group. Finding your buyer today needs a multi pronged approach. By being online, your business is there all day every day, for two months, in front of buyers locally, nationally, and internationally. This is not just a one-shot print ad.
Today’s buyers want information, and will use a number of gateways to find their ideal business – the internet is now often the most convenient way of doing this. (Interestingly you will find all of the more successful business brokers run all their listings online).
But I haven’t got access to a computer. Just because you have no computer doesn’t mean your buyer won’t have one… (they usually will!). Selling your business is about connecting with the buyer! We can help you access computer and internet savvy buyers with ease… just fax or post in your ad, we’ll do the rest, and provide you with details of how to view and access your ad.
I couldn't find nzbizbuysell on google? Research shows business buyers will usually search-using phrases like "business for sale" or "franchises for sale" … try one of these in google NZ (over 80% of NZ searches are done using google). Note search engines are but one channel used to access the nzbizbuysell.co site, interestingly most of our traffic comes via other channels.
I'm in no rush... I'll think about it! If you're really interested in selling your business, then you will be interested in deploying similar strategies to those that are used by the professionals. The successful Business brokers, Accountants, and business traders will all be found advertising online. You’ve invested a lot of time and possibly money into your business – in selling you need to give it your best shot, and have a suitable marketing and advertising programme to maximise your sale.
If you have any questions or would like advice on selling then phone Richard on: 03 337 0005
To sell your business... list your NZ Business for Sale here today.
“In any moment of decision the best thing you can do is the right thing, the next best thing
is the wrong thing, and the worst thing to do is nothing.” Theodore Roosevelt
"New Zealand's #1 Business for Sale website"