Ad ID: 55292

Online Website Directory Business for Sale Auckland

Established and Simple Lifestyle Business - Online Website Directory

Business Description

Online Website Directory Business for Sale Auckland

Business Opportunity
This business provides a new owner with the ideal opportunity to operate an established online lifestyle business from anywhere in the world if they so choose. With minimal overheads, contracted commission-only sales staff and a comprehensive online platform with a total paperless back-office function, the business allows the new owner to work where and when they want.

Management of the business is currently very simple and stress-free. The current owner operates it from overseas, but has insufficient time to dedicate to the business due to family health issues. A greater focus on customer follow-up, management and service will reap large rewards for the new owner.

With over 5 years of trading history, this established business is ripe for taking to the next level by a dedicated and perceptive new owner who has fresh ideas and a drive to succeed.


Business Overview
The business was launched over 5 years ago. Since then, it has become the number one online directory business in its sector in New Zealand. It receives the highest average number of page views of any New Zealand-based online directory per year – over 600,000 – and hosts the largest database of businesses and suppliers dedicated to its industry.

Evolving over the last few years due to the vendor’s personal circumstances, there are now no offices, office equipment, phones and other “corporate” expenses. The business is managed entirely remotely with 2 digital sales consultants who work from their respective homes on a commission-only basis (one full time and one part time) converting the approximately 19,000 free listings into paying customers. The digital platform is fully “self-service” giving customers the ability to create and manage all aspects of their adverts.

The directory now has over 1,400 active customers, which only represents a 7% penetration rate of the approximately 19,000 customers with free listings on the website. Experience has shown that customer renewal rates are 82%.

Business Strengths
This online website directory business is considered to have the following strengths:
•    An established domain name;
•    Simple Cloud based business model;
•    Recognised and established brand;
•    Largest customer base and largest volume of industry related website traffic;
•    Customised “back end” for financial and reporting functions;
•    Google advertises on the website generating further revenue;
•    Staff are all commission based and rewarded for results;
•    Customers / Advertisers manage their own advertising and listing and can change it at any time and can view performance statistics;
•    Significant development costs of the website have already been undertaken including the population of the customer database;
•    Heavy investment in search engine optimisation has already taken place.

Net Surplus : $193,472 (Forecast FY 2017) EBPITD

Business Resources

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